Cool Bihari: Action Point for Promoting Tourism in Bihar

Here are some guidelines for Promoting tourism in the State.

Identify Centers of Historical and Cultural Importance: For this the govt. must try and find out the USP of each cultural location. We know that Patna has a legacy of the great Mauryan Empire .Vaishali, Muzzafarpur, Sitamarhi, Motihari, Rajgir, Bodh Gaya, Madhubani, Nalanda ,Danapur , Munger are some of the prominent cities which can be put on the tourist road map and identified as key Centers. Details must be worked out on developing each of these centers as unique tourist spots. Historical, cultural and social linkages must be developed first.

Work out a plan for private participation to develop the local and connecting infrastructure for these cities Participation should be solicited for developing road, electricity, resorts and hotels, renovation of heritage sites, local participation in promoting ancient culture, living and cuisine.

In Munger we have the world famous Yoga ashram but hardly do we see Munger name featuring in any debate on Yoga. However read this link to read how Mysore has been developed as a hub for yoga training which is catering to Global Market.To read the article click here.

Promote Ayurveda and other health and lifestyle facilities. India is considered as a very attractive destination for Health Tourism and dental health care facilities are one of the cheapest in the world. Efforts must be made to tap this huge market for tourism.

Promote Local Level Festivals and Fairs like Chatt, Sonepur Mela .On these occasions invite participants from foreign dignitaries and Celebrities. Dalai Lama and Japan has shown great interest in developing Bogh Gaya as a heritage city, govt must involve multiple partners from all areas to generate interest .Media and Press events for local and international delegates must be held at these locations as it will lead to natural curiosity about the place.

Cultural meets like Film festivals and National level Sports meet must be organized as it will change people’s perception about Bihar. Peace Marathon and educational conferences are other such events which must be organized regularly. Mudhabani is famous for its paintings efforts must be made to hold annual painting fairs at Madhubani and invite participation from all over the world.

Toy making, pottery, handloom, handicrafts and small scale industries products industry is prominent in attracting tourist attention. Efforts must be made to develop such centers as it may also generate revenue and promote exports.

Law and order must be given top priority and State machinery must take every possible step to ensure safety and fair treatment to all tourists.

Corporate must be invited to play an active role in development of infrastructure and share the knowledge, talent and skill for time bound execution of these plans.

Local NGO’s and Corporate can also be involved in bringing about modern initiatives on e learning and IT like ITC’s e –choupal. Such initiatives also generate lots of curiosity and helps in sending a positive message.